b'The Tone of Voice and Personality of the Rayonier BrandThe Rayonier voice should conveya sense of pride and passion without a hint of arrogance. Reflecting the humility and wisdom of a seasoned forester, we seek out strong, meaningful verbs more than heavy adjectives or adverbs. We avoid words that make us sound too uppity. Compare the Rayonier personality to a family patriarch who is strong, passionate and wise, but also humble and more focused on the big picture than himself. Hes more likely to speak with passion about his family (or, in Rayoniers case, our employees) than he is to boast about himself.16 OUR BRAND LANGUAGE Rayonier'