b'Rayonier Brand THIS IS THEELEVATOR PITCHPlease note: This is a general idea of how to explain our business, not a script to follow. Authenticity is a key part of our brand, so when we talk about Rayonier, we should sound like us. The key concepts that represent our brand are our culture as the catalyst of our success, our diversity of businesses, and our ability to see More than trees.16 OUR VISION Rayonier'