b'PHOTOGRAPHY AND ILLUSTRATIONSometimes, a picture can be worth way more than a thousand words. So to ensure photography and custom illustration use communicates the right impression about Rayonier, follow these guidelines: Exhibit authenticityCreate emotion or understanding Our visual style is professional, but purposelyBy and large, we use photography and not over-produced. Basically, if an image looksillustration to either generate an emotional like an ad ripped from the pages of Vogue, itsbond with our stakeholders or to help them probably not for us. Our business is of thegain a greater understanding about how land and our success is from the land, so ourwe approach our work. Relying on those use of imagery should reflect that.filters helps ensure were not just picking an Echo our brand promiseimage for the sake of filling a hole on a page; instead, were selecting imagery with clear We tend to lean naturally toward featuringstrategic intent.people above product and ensuring the diversity of our expertise and business linesExercise smart creativity (in essence, More than trees) are clearly articulated. Presented together, they representJust as our business evolves, so too will our our core competitive advantage.approach to photography and illustration. Yet even as we push creative boundaries, well Show people at work do so knowing that our goal is to ensure that our hallmarksour focus on strategy, our When using employee photos, look first forapproachability, our down-to-earth personaoptions that show our people at workin anyalways endure. setting, field or officerather than more static, staged images that dont illustrate engagement or action.12 OUR VISUAL IDENTITY Rayonier'