b'Our Brand ArchitectureThe Rayonier Brand FamilyRayonier is made up of forestry, land resources and real estate businesses. Whenever possible, these businesses maintain the identity of the parent. But in some cases, sub-brands are needed to avoid marketplace confusion or to advance an entirely new product line aimed at a specific audience (our Wildlight brand provides a great example of this). While they may have distinct names, logos and colors, all sub-brands also are designed to align with the Rayonier brand and to champion Rayoniers values and standards of quality.If your business line needs its own type treatment to accompany the Rayonier logo, please contact Rayonier Communications. Were eager to learn more about your brand opportunities, challenges and goals.Similarly, if youre working on materials in support of any of the sub-brands or product brands, please contact Rayonier Communications for support on brand standards.16 OUR VISUAL IDENTITY Rayonier'