b'Our Land Resources LogosSeveral key business lines at Rayonierincluding Real Estate, Hunting & Rec, Seedlings and Beekeepingtarget customer types so unique that they warrant distinct visual treatments. Yet with that freedom to present a discrete mark also comes a responsibility to uphold corporate brand guidelines: For example, to some customers, the Rayonier Bees logo may represent their principal point of visual connection to the company. Thats why its so critical that established brand standards be maintained with the Land Resources logos shown here; if any application can serve as the first impression a stakeholder has with the company, we need to ensure that that first impression is the right one. Be sure to reference Module 3 (Our Core Identity) in applying any of the logos. The same guidelines that govern how we use the corporate markmaintaining sufficient clear space around it, not breaking apart its various elements, not distorting or skewing it horizontally or vertically, etc.also direct how we apply each of the Land Resources logos. 18 OUR VISUAL IDENTITY Rayonier'