b'Primary Palette 100% 75% 50% 25% TINTSOur primary colors are pretty bold (the blue and light green, in particular). So in cases where it makes sense to tone PMS 654 things down a bit, just refer to the tinting guide at left. Using tints may provide valuable visual variety without the need to dip into our secondary color palette (detailed elsewhere in this section). These tints can also prove useful in creating duotone effects PMS 370 in photography and/or illustration.PMS 383PMS COOL GRAY 10 RayonierOUR VISUAL IDENTITY 5'