Mission, Vision and Strategy

Creating Value Around the World

OUR MISSION IS TO PROVIDE INDUSTRY-LEADING FINANCIAL RETURNS TO OUR SHAREHOLDERS WHILE SERVING AS A RESPONSIBLE STEWARD OF THE ENVIRONMENT AND A BENEFICIAL PARTNER TO THE COMMUNITIES IN WHICH WE OPERATE.

Our Business:

to have the best-in-class assets, operations, disclosure and transparency.

Our People:

to be the preferred employer within our industry.

Our Investors:

to be the preferred timberland investment vehicle for institutional investors.

Our Communities:

to be a responsible steward of the environment and to have a positive impact on the communities in which we operate.

Recognizing that our people are the foundation of our success, Rayonier’s culture is centered on empowering individuals to work effectively as a team across functional and regional boundaries to achieve our mission. We stress the need to work collaboratively to maintain a safe workplace, solve problems, manage costs, and realize operational efficiencies. We are guided by our core values – integrity first, accountability always, and quality in everything we do. We are proud of and passionate about our culture, and we believe that it plays a critical role in enabling us to realize our vision. 

Our operational strategy is focused on creating long-term value from our timberlands and real estate properties through intensive asset management and active portfolio management. 

  • Asset Management: We manage our timberlands based on a sustainable yield harvest, whereby we balance biological growth with near-term harvest cash flows, while also adhering to responsible environmental practices. Our asset management strategy, whether maximizing returns from specific silvicultural investments, making selected investments in our real estate business through taxable REIT subsidiaries, or realizing ancillary revenue opportunities, is designed to extract maximum value from every acre we own.
  • Portfolio Management: Our portfolio management strategy relies upon intensive analysis of supply and demand within localized timber markets, as well as careful due diligence of timber inventory and growth potential. We seek to optimize our risk-adjusted returns by making calculated buy and sell decisions based on objective underwriting criteria.

We believe in maintaining a nimble approach to capital allocation, recognizing that different opportunities will present themselves at different points in the business cycle.  Our capital allocation philosophy is ingrained within our culture, and employs a flexible, rather than prescriptive, approach with a view towards building long-term value per share. We continuously evaluate a full range of capital allocation alternatives – including dividends, share buybacks, acquisitions, debt reduction and capital investments – to determine the optimal means to create value for our shareholders.